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Brand

Tactics

+2

The AI-Proof Brand Skill

Feb 27, 2026

•

10 min read

The AI-Proof Brand Skill

Why storytelling is your armor

Jaime Solis
Jaime Solis

Tactics

+2

The End of Average

Feb 20, 2026

•

10 min read

The End of Average

Why Brand Can’t Rescue Mediocre Work

Jaime Solis
Jaime Solis

Tactics

+2

3 Hurdles

Feb 13, 2026

•

9 min read

3 Hurdles

How to position your brand so it sticks

Jaime Solis
Jaime Solis

Tactics

+2

The Brand Clock

Feb 6, 2026

•

8 min read

The Brand Clock

Where to apply brand building effort

Jaime Solis
Jaime Solis

Strategy

+1

Shortcuts and Promises

Jan 30, 2026

•

8 min read

Shortcuts and Promises

How to really think about brand

Jaime Solis
Jaime Solis

Leadership

+2

When Everything Breaks

Jan 16, 2026

•

10 min read

When Everything Breaks

Why accountability is a competitive advantage

Jaime Solis
Jaime Solis

Branding

+2

Desires, Beliefs, and Brands

Jul 25, 2025

•

10 min read

Desires, Beliefs, and Brands

3 forces behind powerful brands

Jaime Solis
Jaime Solis

Strategy

+2

The Brand Print

Apr 25, 2025

•

9 min read

The Brand Print

Capturing your brand's unique identity.

Jaime Solis
Jaime Solis

Red Threads

A weekly email to help you do better work and build better things.

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