Structure to help your ideas spread
3 forces behind powerful brands
How to effectively price your work
And great work isn't enough.
Rethink social media as an asset.
Whether you realize it or not, you're in the marketing business.
Capturing your brand's unique identity.
Marketing your work isn’t separate from your work.
How categories, genres, and labels shape your work.
Quality, impact, and the myth of great work.
